Artemis: Health for Space Travel
A line of naturopathic products to remedy space-related ailments, created from natural Earth-based ingredients, connects travelers with their wellbeing.
Customer demand for space travel has increased dramatically over the last ten years. As technology advances, flights have become cheaper, safer, and more frequent. Lunar habitation and space travel can cause a variety of health issues; scientists at Artemis have discovered restorative compounds to help aid such ailments, which they've developed into a new line of naturopathic products. Artemis requires a new identity and design language to elevate them as the premier health brand for space travelers.
The Challenge:
How might we revolutionize health & wellness products for interplanetary space travel?
Skills
Branding
Visual & Graphic Design
Packaging Design
UI/UX
Data Visualization
Deliverables
Brand Identity
Digital Experiences
Product Packaging
Brand Identity System
The Artemis identity is a wordmark customized from a classic serif typeface - the contrast of its thick and thin stroke weights relate to the human-centeredness of Artemis products and reflect the complexity of their natural ingredients.
The geometric sans-serif font Gravity is used throughout the system. While clean and modern, its forms reflect the curves of the wordmark.
The Artemis color palette is built primarily of neutrals, with the rare use of a gold foil accent. Color in the branding and packaging is derived from the bold hues of the natural ingredients of the products, highlighted through the use of transparent packaging.
Moodboard
Artemis products are formulated with only the highest quality Earth-based ingredients, infused with Artemis' proprietary restorative compounds. While utilitarian in functionality, the Artemis products are luxurious in their form and composition of ingredients. The brand is defined by elegant, refined packaging that highlights the high-quality herbs, vitamins, minerals, and compounds.
Wordmark
The Artemis identity is a wordmark customized from a classic serif typeface - the contrast of its thick and thin stroke weights relate to the human-centeredness of Artemis products and reflect the complexity of their natural ingredients.
Core Product Line: Herbal Teas
Limited Product Line: Herbal Teas
Refill Packaging: Herbal Teas
Website Experience
Mobile Experience with AI Integration
The Artemis application aggregates and analyzes biometric data from wearables, presented in mobile experiences that support customers in discovering and managing their health and wellness needs.
Retail Experience: Interactive Kiosks
