ONEHOPE Kitchen Products
Bold packaging design reflects both ONEHOPE’s Napa roots and clean, contemporary aesthetic.
ONEHOPE has added a new line of sauces, spreads, and kitchen staples that will be featured within its curated gift sets alongside ONEHOPE wines, and outsourced food and lifestyle products. ONEHOPE is seeking branding for ONEHOPE Kitchen Products that reflects that of the ONEHOPE master brand, while establishing a unique identity as a standalone product in the market.
ONEHOPE is a lifestyle brand with a world-class vineyard in the heart of Napa that gives back and creates a measurable impact through every product in our family of brands.
The Challenge:
How can we brand a new line of products that has a unique look and feel, but also stays consistent with the ONEHOPE brand and current products?
Skills
Branding
Graphic Design
Typography
Hand/Digital Illustration
deliverables
Brand Identity
Print & Digital Communications
UI Design
Presentation
Branding & Packaging Design
Logo
The line of cooking products features a new logomark based off of ONEHOPE’s current logo. It is featured in the center of the branded “seal,” a nod to stamping that home crafters and growers often use to brand their products.
Product Branding
Many of ONEHOPE’s curated gift sets have products sourced from Napa Valley, where ONEHOPE’s vineyard and winery are located. For this reason, the packaging design blends a rustic, Napa-farmhouse aesthetic with ONEHOPE’s signature sleek, modern aesthetic.
Packaging Design
A key feature of the design is the product description lockup, which includes a hand-sketched illustration of highlighted ingredients, flavor profile, and a fun, cheeky statement about the product.
